While the notion of “national and international image” has received significant attention in mass communication studies, researchers have ignored analysis of image in the minds of image-makers in favor of media content analysis. Likewise, researchers have concentrated on the distorted image, misconceptions and false stereotypes as depicted in mass media and –somewhat- overlooked cultural, historical and religious factors out of which media portrayals arise. This research is based on a survey of Western image-makers of leading media organizations in the United States and Europe. The questionnaire consists of 72 items and was administered to respondents via Internet during the period from January to April 2000.
The purpose of this study was to examine the Arab image in the minds of Western image-makers . A further purpose was to identify the situation out of which image-makers perceive Arab image. Unfortunately, Arab, Muslim, and Islam images in the minds of Western image makers have remained unchanged. The three tested hypotheses and the three big questions of this empirical research have obviously proved that Western image-makers have biased, false and distorted image of both Arabs and Muslims.